By Jenn.Stark On Jul 22 2011, 12:27 pm
Originally released in 2006, Taking Chase is part of a highly successful sales strategy for Samhain Publishing
July 22, 2011 – Cincinnati–International publisher Samhain Publishing® today announced that author Lauren Dane’s eBook romance Taking Chase has hit the Extended USA Today Bestsellers list (130)… five years after its original release date. How did the book find a brand new audience? Through a remarkably successful sales strategy that Samhain Publishing has employed for several of its authors—a free book giveaway on Kindle and Nook.
“Lauren Dane began her career with Samhain with the extraordinary Chase Brothers series, and it has proven to inspire a lasting love affair with her readers” said Christina Brashear, president, Samhain Publishing. “Having worked with Lauren in a similarly popular promotional opportunity in 2009, we hoped to help her achieve dramatic results once again. We’re thrilled with her success, and proud of what she has achieved with Samhain.” During a similar giveaway program in 2009, Lauren Dane’s eBook Giving Chase moved so quickly up the sales charts that it was covered by MSNBC (video link: http://www.msnbc.msn.com/id/3096434/vp/35046082#35046082).
The USA Today Best-Selling Book list combines both eBook and traditional print books in the same list. Dane’s listing marks the fourth Samhain title to hit either the New York Times eBestseller list or USA Today Bestseller list in 2011. As a continuation of the giveaway program, Giving Chase will be offered for free to readers through July 31, 2011.