By Jenn.Stark On Feb 21 2012, 9:48 am
International eBook publisher launches advertising campaign on New York’s Times Square Jumbotron
International publisher Samhain Publishing® today announced its first foray into Jumbotron advertising – and like everything the 6-year old publisher has undertaken since it burst upon the eBook publishing scene, they opted to do it in a big way: advertising a rotating 15-second spot on the CBS Jumbotron Display at One Times Square in downtown New York City.
The spot, designed by Samhain Publishing and produced by Neutron Media (New York) features several recent releases from the company’s Romance and Horror fiction lines. “We are always looking for innovative ways to reach new readers, and this opportunity seemed like an excellent fit,” explained Christina Brashear, president of Samhain Publishing. “Whether readers prefer eBooks or print books, romance or horror, they can get fiction any way they want it with Samhain.”
The advertisement is scheduled to run from mid-February through mid-April, and may be seen by nearly a half-million tourists and New York residents a day – the estimated daily foot traffic in Times Square.